In today’s digital world, the online presence of any business, be it in through a website or an app or a full-fledged E-Commerce platform has become very essential for their survival in the cut-throat competitive environment. The penetration of the internet has increased exponentially over the last two decades and the disruptive ideas of Mobile Apps and E-Commerce have become quite common nowadays. So, a huge customer base for most of the businesses now resides online and acquiring these customers can provide these businesses with a plethora of opportunities to grow and expand.